Last updated: 16 September 2026
These Terms of Service ("Terms") govern your use of www.paretoid.com and services supplied by Paretoid Marketing LLP ("Paretoid", "we", "us" or "our").
By using the website, accepting a proposal, paying an invoice or purchasing a service, you agree to these Terms. If you act for an organisation, you confirm that you have authority to bind that organisation.
1. About Paretoid
Paretoid provides marketing, website, search, advertising, intake, automation and growth-system services, primarily for law firms. Paretoid is not a law firm and does not provide legal advice.
Our business details are:
Paretoid Marketing LLP
F-2, Plot 1073, Munusamy Salai
KK Nagar, Chennai, India
[email protected]
www.paretoid.com
2. Engagement documents and order of precedence
The exact scope, deliverables, fees, timing, assumptions and service-specific conditions will be stated in a proposal, statement of work, order form, invoice or other written agreement that we both accept (an "Engagement Document").
If an Engagement Document conflicts with these Terms, the Engagement Document applies to that engagement. A data-processing agreement or confidentiality agreement applies to its subject matter. These Terms apply to everything not addressed by those documents.
3. Our services
Pareto Opportunity Map
The Pareto Opportunity Map is a one-time, fixed-scope analysis intended to help a client decide where to concentrate growth investment. The analysis may consider de-identified matter history, client and matter categories, geography, industry, value, capability, capacity and market conditions.
The Map is a decision aid, not a promise of leads, revenue, profitability or market success. Its usefulness depends on the completeness and accuracy of the information supplied. If the available evidence is insufficient, we may recommend a lower-confidence assessment, request more information, change the scope by agreement or pause the work.
Purchasing an Opportunity Map does not require the client to purchase a Growth Partnership.
Growth Partnership
The Growth Partnership implements and improves a selected opportunity. Depending on the agreed scope, work may include positioning, websites, content, SEO, paid search, intake, CRM integration, tracking, reporting and workflow automation.
Unless an Engagement Document states otherwise, the Growth Partnership has a three-month minimum initial term. After that initial term, it continues month to month until either party gives 30 days' written notice. Advertising spend, third-party subscriptions, major website rebuilds, CRM migrations and custom integrations are not included unless the Engagement Document expressly includes them.
Other projects
We may provide other fixed-scope or recurring services under an Engagement Document. We are responsible only for the work that document includes.
4. Proposals, prices and taxes
A proposal or quote is valid for the period stated in it. Prices are stated in the currency shown on the website, proposal, invoice or payment page. If prices differ, the accepted Engagement Document or invoice controls.
Unless we state otherwise, prices exclude applicable taxes, duties, advertising spend, third-party software, bank charges and payment-provider charges. You are responsible for charges that the Engagement Document assigns to you.
We may change public prices for future purchases. A price change does not alter an engagement already accepted unless we both agree in writing.
5. Payments and recurring charges
You must provide accurate billing information and pay each amount by its due date. Project fees may be due in advance or by milestone. Recurring services are billed in advance unless the Engagement Document states otherwise.
Online payments may be processed through Zoho Payments and participating banks, card networks or other payment partners. Their terms and privacy practices also apply to the payment services they provide.
If you authorise a recurring payment, you authorise the stated amount and billing frequency until the engagement ends under these Terms or the Engagement Document. We will not change the amount or frequency without notice and any consent required by law.
If a payment fails or becomes overdue, we may pause work or access after giving reasonable notice. You remain responsible for completed work, committed costs and amounts already due. Contact us promptly if you believe a charge is incorrect. Initiating a chargeback does not remove payment obligations for services properly supplied.
6. Start dates, delivery and acceptance
Work begins after we receive the required payment, information, access and approvals. Any delivery date depends on the client meeting those responsibilities and on third-party systems remaining available.
We will provide the deliverables and review process described in the Engagement Document. Unless that document states a formal acceptance process, you should notify us of a material problem within 10 business days after delivery. We will assess the issue and, where the work does not materially match the agreed scope, use reasonable efforts to correct it.
Delays caused by missing content, access, instructions or approvals may move the delivery schedule. They do not automatically create a right to a refund.
7. Cancellations and refunds
Our Refund and Cancellation Policy explains how to cancel, what remains payable, when a refund may be available and how approved refunds are processed. That policy forms part of these Terms.
In summary:
- fees for completed services, delivered milestones and work already performed are generally non-refundable;
- committed third-party costs and non-cancellable expenses remain payable;
- incorrect or duplicate payments will be investigated and corrected;
- a recurring service may be cancelled subject to its minimum term and notice period; and
- any approved refund will normally be returned to the original payment method.
If an Engagement Document contains a different cancellation or refund term, that term applies to the engagement.
8. Your responsibilities
You agree to:
- provide accurate, complete and timely information, instructions and approvals;
- appoint a person who can make decisions and approve work;
- obtain any rights, permissions and consents needed for materials, data and system access you provide;
- review deliverables, legal claims and professional content before publication;
- maintain appropriate security for your accounts and tell us promptly about suspected unauthorised access;
- use our services and deliverables lawfully and in accordance with professional obligations; and
- maintain the internal capacity, response processes and systems needed to act on generated enquiries.
You remain responsible for legal advice, conflict checks, client acceptance, professional conduct, privacy notices and regulatory compliance within your law practice. Our intake or automation work does not make those decisions for you.
9. Data, confidentiality and secure transfer
Each party must use reasonable care to protect the other party's confidential information and use it only for the engagement. This obligation does not apply to information that is public through no breach, already lawfully known, independently developed, or lawfully received from another source.
If disclosure is required by law, the receiving party may disclose the minimum required and, where legally permitted, notify the other party first.
Do not send raw matter exports, privileged documents, identity documents or payment-card data through ordinary email or general website forms. We will agree on a suitable transfer method when sensitive or confidential information is necessary.
Our Privacy Policy explains how we handle personal information.
10. Intellectual property
Each party keeps ownership of material, data, tools, methods, templates, software and know-how it owned or developed independently before the engagement.
After all applicable fees are paid, you may use the final client-specific deliverables for the business purposes for which they were supplied, including publishing approved website and marketing materials. An Engagement Document may grant broader ownership or licence rights.
Paretoid retains ownership of its pre-existing and reusable methods, frameworks, templates, code, tools and general know-how. We may reuse skills, ideas and non-confidential techniques developed during an engagement, but not your confidential information or identifiable client material.
Third-party software, stock assets, fonts, platforms and other licensed materials remain subject to their own terms. You are responsible for ongoing third-party fees assigned to you.
We will not use your name, logo, testimonial, results or identifiable case study in our marketing without permission.
11. Third-party platforms and AI-enabled services
Our work may depend on third-party platforms such as hosting providers, search engines, advertising networks, analytics services, CRM systems, practice-management systems, communications providers, AI services and payment processors.
We do not control those services and cannot guarantee their availability, security, policies, pricing or continued functionality. A third party may change or discontinue a feature. We will tell you when a material dependency affects the agreed work and discuss a reasonable alternative where practical.
AI-enabled workflows can produce incomplete or incorrect output. They must operate within the agreed rules and human-review process. They do not provide legal advice, make conflict decisions or create a solicitor-client relationship.
12. Acceptable use
You must not use the website, services or deliverables to:
- break the law or another person's rights;
- send deceptive, unlawful or unsolicited communications;
- upload malicious code or interfere with a system's security or operation;
- collect or disclose personal information without an appropriate basis;
- impersonate another person or misrepresent affiliation;
- use AI output as legal advice without qualified human review; or
- make false, misleading or unsubstantiated professional claims.
We may suspend affected work or access if reasonably necessary to address unlawful use, a security risk, non-payment or material breach.
13. Outcomes and warranties
We will provide services with reasonable care and skill. Except for rights that cannot lawfully be excluded, the services and website are provided without other express or implied warranties.
Marketing and technology outcomes depend on factors outside our control, including market demand, competition, client capacity, response time, platform changes, advertising auctions and the accuracy of client information. We do not guarantee rankings, traffic, enquiries, retained matters, revenue, profitability or uninterrupted third-party services.
Information on the website is general business information. It is not legal, financial or professional advice for a specific situation.
14. Liability
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.
To the extent permitted by law:
- neither party is liable to the other for indirect, incidental, special or consequential loss, or for loss of profit, revenue, goodwill or anticipated savings; and
- Paretoid's total liability arising from an engagement is limited to the fees paid to Paretoid for the affected services during the 12 months before the event giving rise to the claim.
These limits do not reduce your obligation to pay valid fees or either party's responsibility for fraud, wilful misconduct, misuse of the other party's intellectual property, or breach of confidentiality to the extent such liability cannot reasonably or lawfully be limited.
15. Ending an engagement
Either party may terminate an engagement as stated in the Engagement Document or the Refund and Cancellation Policy.
A party may terminate for material breach if the other party does not correct the breach within a reasonable written cure period. A party may terminate immediately where the breach cannot be corrected, continued performance would be unlawful, or an urgent security risk requires it.
On termination:
- you must pay for work performed and committed costs up to the effective date;
- each party must return or securely delete confidential information when required, subject to legal retention duties and backups;
- we will provide paid-for completed deliverables in a reasonably usable form; and
- clauses that are intended to continue, including payment, confidentiality, intellectual property, liability and governing law, remain in effect.
16. Events outside reasonable control
Neither party is liable for delay caused by events outside its reasonable control, such as natural disasters, widespread network or platform failures, government action, civil disturbance or major supplier interruption. The affected party must notify the other and take reasonable steps to reduce the delay.
17. Changes to these Terms
We may update these Terms for future website use and purchases by publishing a revised version and changing the "Last updated" date. A material change will not retrospectively alter an accepted Engagement Document unless we both agree or the change is required by law.
18. Governing law and disputes
These Terms are governed by the laws of India. The courts of Chennai, Tamil Nadu have exclusive jurisdiction, except where applicable law requires otherwise.
Before starting formal proceedings, each party should give written notice describing the dispute and allow 30 days for good-faith discussions, unless urgent relief is reasonably required.
19. General terms
If a provision is unenforceable, it will be adjusted only as much as necessary and the remaining provisions will continue. A delay in enforcing a right is not a waiver. You may not transfer an engagement without our written consent. We may use contractors and may transfer an engagement as part of a genuine business reorganisation, provided this does not materially reduce your rights.
These Terms and the applicable Engagement Documents form the entire agreement about their subject matter and replace earlier discussions about that subject matter.
20. Contact us
For support, billing questions, cancellation notices or concerns about these Terms, contact:
Paretoid Marketing LLP
F-2, Plot 1073, Munusamy Salai
KK Nagar, Chennai, India
[email protected]
www.paretoid.com