SEO
SEO for priority matters and markets.
Turn selected matter, client and geography combinations into useful practice pages, proof and search architecture.
SYSTEM ROLE · 1
Focus evidence into useful search architecture.
Capabilities
One system. The capabilities the opportunity needs.
Paretoid combines strategy, acquisition, websites, intake and automation around one selected opportunity. We do not prescribe every channel to every firm.
Selection principle
The opportunity determines the mix.
A firm may need a focused landing page and paid search first. Another may need proof, organic architecture and intake repair. The Map defines what belongs in the first complete system and what should wait.
Connected capabilities
Execution without the service-menu logic.
PAID SEARCH
Paid search for immediate demand and faster learning.
Scope campaigns around the opportunity, exclusions and serviceable geography, then preserve source through intake.
SYSTEM ROLE · 2
Capture demand without losing its source.
WEBSITES + UPKEEP
Pages that express the firm's real advantage.
Build or improve the pages and landing experiences the opportunity requires, then keep them stable and current.
SYSTEM ROLE · 3
Assemble proof into a maintained entry point.
CRM + INTAKE
Preserve context from first enquiry to retained matter.
Route, assign, qualify and return retained status and value. Work with the firm's current tools where viable.
Direct launch support for Clio and Smokeball.
SYSTEM ROLE · 4
Carry source, ownership and outcome together.
AI AUTOMATION
Automate bounded work without automating legal judgement.
Use guided intake, routing, collection and alerts where boundaries are clear. Escalate ambiguity to a person.
SYSTEM ROLE · 5
Automate the clear path; escalate ambiguity.
Publishing rule
Do not publish thin capability pages.
A detail page launches only when it has original process, examples and enough value for a search visitor.
System close
Capability without coordination creates another handoff.
The Growth Partnership coordinates the selected mix and keeps the source-to-revenue path intact.
See the Growth PartnershipSTART WITH THE OPPORTUNITY