Month 1
Define and prepare
Audience, matter, geography, proof, claims, website path and CRM ownership.
After the Opportunity Map
Build one focused growth system.
The Growth Partnership carries one selected opportunity into positioning, proof, pages, search, intake and measurement—then improves it using retained-matter evidence.
Who it is for
For firms with a selected opportunity and capacity to act.
- 1 Priority opportunity defined
- 2 Decision-maker and owner named
- 3 Lawyers available to serve the work
- 4 Intake system can record outcomes
Practice-area growth launch
The initial term must produce a working path, not a backlog of activity.
Month 2
Build and connect
Pages, campaigns, routing, source preservation, reporting and anomaly rules.
Month 3
Launch and learn
End-to-end testing, responder training, controlled launch and early outcome review.
The exact asset count and timetable belong in the Engagement Document. The monthly fee does not imply unlimited production.
What Paretoid may coordinate
Capabilities follow the selected opportunity.
- Positioning and proof
- SEO architecture
- Paid search
- Website development
- CRM and intake
- AI automation
- Attribution and alerts
Measurement
Marketing does not stop at the form submission.
The firm's CRM, intake platform or practice system remains the system of record. Direct launch support: Clio and Smokeball.
Paretoid owns
- A Agreed strategy and production
- B Configuration and launch quality
- C Evidence, status and recommendations
- D Tracking and anomaly monitoring
The firm owns
- A Legal accuracy and approvals
- B Access, feedback and decisions
- C Intake ownership and outcome updates
- D Lawyer capacity and service delivery
Boundaries
Separately scoped unless the agreement includes them.
Media and software
Advertising spend and third-party subscriptions.
Major rebuilds
Complete websites and CRM migrations.
Custom engineering
Integrations beyond supported connections.
Second opportunity
Work before the first reaches its review gate.
A viable opportunity comes first