Start with evidence
Examine matter history, demand, capability and capacity before choosing channels.
About Paretoid
Law-firm marketing should begin with the work the firm is built to win.
Paretoid helps Australian law firms identify their strongest growth opportunities and express that advantage across websites, search, intake and measurement.
Why Paretoid exists
A law firm is not a list of practice areas.
Every firm has a different combination of lawyer capability, matter experience, client context, geography, proof, speed, systems and capacity. Generic marketing hides that shape. Paretoid turns it into the organising logic for growth.
Every firm has a different shape
Operating principles
A disciplined way to decide and build.
Recommend focus
Prefer one well-supported opportunity to a long undifferentiated activity list.
Connect the handoffs
Treat website, campaign, intake, CRM and matter outcomes as one system.
Show uncertainty
Label incomplete evidence and work in progress.
Protect client information
Minimise data, restrict access and define deletion.
Leave the decision usable
The firm keeps the Opportunity Map even when it implements elsewhere.
Who leads the work
Prabu Rajasekaran
Founder
Prabu founded Paretoid to help Australian law firms choose where to focus before investing in marketing execution. He leads the Opportunity Map and Growth Partnership work, connecting matter evidence, market demand, websites, search, intake, CRM and measurement into one accountable system.
His role in each engagement is to keep the decision, evidence, responsibilities and handoffs visible from diagnosis through implementation.
START WITH THE OPPORTUNITY