I’m revamping my website – starting with the homepage first. As I was thinking through it, I came up with a list of concepts that will help me do it well. I wanted to share the same with you in the hope that they will be handy to you as well.
Let’s divvy up the discussion into three main topics:
The primary function of the homepage is to send the reader to the next best page on the website that will move them through the sales funnel.
I hope this will offer a good starting point to thinking about your homepage redesign, when you get to it.